Resources
SEO Resources: Guides, Case Studies and Free Tools
Everything I publish to help you do SEO well, whether or not you hire me.
Blog
105 practical guides on the work behind every service: how to do it and where it goes wrong.
ExploreCase studies
35 projects with month-by-month growth, in percentages.
ExploreTools
3 free tools: hreflang tags, SERP previews and schema markup.
ExploreCalculators
2 calculators for SEO return on investment and the value of organic traffic.
ExploreBlog
All 105 articles →Latest guides
10 Link Building Strategies That Still Work (and 4 to Drop)The link building strategies that still work give another site a real reason to cite you: your data, your expertise, a mention you already earned or a fix for their broken page. Anything that only works because money changed hands is a liability.8 min read10 WordPress SEO Tips the Plugin Won't Handle for YouThe most useful WordPress SEO tips are about how WordPress itself behaves: which URLs it redirects for you, what its core sitemap exposes, when it creates attachment pages and who writes the robots tag. None of that is fixed by installing a plugin.8 min read12 Google Tag Manager Best Practices for a Container That LastsThe Google Tag Manager best practices that matter most are boring ones: a data layer before tags, one naming pattern, consent checks on every tag, task-named workspaces, a note on every version and publish rights for very few people.7 min readAI Brand Monitoring: Tracking What AI Assistants Say About YouAI brand monitoring means regularly asking AI assistants about your business, comparing what they say with the facts, and tracing every error back to the source it came from. It's about accuracy and reputation, not just whether you get mentioned.6 min readAI Content Quality Checklist: 24 Checks Before You PublishThis AI content quality checklist gives you 24 checks to run on every AI-assisted draft before it goes live, grouped into six areas: accuracy, substance, intent, wording, metadata and the rest of your site.7 min readAI Search vs Traditional SEO: What Changes and What Does NotAI search vs traditional SEO is not a choice between two disciplines. Both rest on crawlable, indexed, trusted pages. AI search shifts the emphasis towards quotable passages, mentions on other sites and crawler access you decide on purpose.10 min read
Case studies
All 35 case studies →Growth from real projects
Medical aesthetics clinic · British Isles+3,300%more keywords in Google's top threeA clinic found mostly by people who already knew its name.May 2026 → Aug 2026Private-markets investor club · UK+1,500%more Bing Copilot citations over 28 daysAnswering the questions investors actually type.Jul 2026 → Sep 2026K-12 education nonprofit · US+860%Google clicks, August against AugustA nonprofit whose clicks were sliding all summer.Aug 2025 → Aug 2026
Free tools
Tools and calculators
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