Which schema type to use

  • Organisation on the homepage or about page: who you are, your logo and your official profiles. It helps search engines connect your site to the right entity.
  • Local business if customers visit you or you serve a defined area. Use the most specific schema.org type that fits, such as Dentist or LegalService, and keep the name, address and phone identical to your Business Profile.
  • FAQ for a visible question-and-answer section. It makes the answers easy to read for search engines and AI systems, even though Google shows FAQ rich results for only a small set of sites.

Before you publish

Test the page with Google's Rich Results Test and the Schema Markup Validator, then check Search Console's enhancement reports after it is indexed. Markup that describes content the visitor cannot see can be ignored or treated as spam.

Structured data is one part of my technical SEO work, and answer-ready FAQ sections are central to answer engine optimisation.