SEO services
Technical SEO Services That Clear What Stops Your Pages Ranking
Technical problems go unnoticed until they cost you: templates Google never crawls, filters that scatter one product across a dozen URLs, a booking form search engines cannot see. I find those blockers, rank them by the revenue pages they touch, and stay with your developers until a re-crawl proves each one is fixed.
- years in SEO
- 6+
- client websites worked on
- 60+
- person doing the work
- 1
What my technical SEO service covers, and who it is for
Technical SEO deals with the machinery under your copy: whether search engines can discover, render, index and understand your pages, and how quickly those pages load on a phone. Most sites I look at are not short of pages. They are leaking them - templates that never get crawled, parameters that split one product's ranking signals across many addresses, JavaScript that shows a visitor a complete page and Googlebot an empty shell. No keyword tool reports any of it, yet all of it caps what content, links and on-page work can achieve.
The work opens with a technical SEO audit of that layer, then moves into fixing, verifying and keeping things fixed as your team keeps releasing.
It suits sites with more than a few hundred URLs, front ends that lean on JavaScript, faceted navigation, several country or language versions, or a history of replatforms that left redirect chains and forgotten subdomains behind. A small brochure site usually needs a short check rather than an engagement, and I will tell you that on the first call.
Two neighbouring jobs have their own pages. A fixed-scope review across technical health, content, links, local visibility and analytics, ending in one roadmap, is an SEO audit. A redesign, platform change or domain move needs redirect mapping and launch checks, which sit under SEO migrations.
Key takeaways
- A technical SEO audit is where the work begins, but the value is in fixes shipping and being verified, so I stay through implementation instead of handing over a PDF.
- I diagnose in a fixed order - crawl, render, index, understand, then page experience - because solving a later stage before an earlier one wastes developer time.
- Technical problems cluster by platform, so every industry has a short list of usual suspects I check before the full crawl: faceted navigation in stores, booking iframes in clinics, syndicated libraries for accountants and insurance agencies.
- Whether a URL deserves to be indexable is a search intent question, settled against the keyword-to-URL map rather than a tool's health score.
- Full multi-discipline audits and site migrations are separate projects with their own pages; this one covers technical health as continuing work.
What's included in my technical SEO services
The audit comes first unless a recent one exists and I can check its findings against a fresh crawl. The other parts run for as long as you need them.
A technical SEO audit of crawling, indexation, architecture and speed
The site diagnosed stage by stage and written up as a ranked issue log. It typically takes two to four weeks, depending on site size and how much server and Search Console access I am given.
- Full crawl of every reachable URL
- Search Console indexing, crawl stats and Core Web Vitals field data
- Log files where server access allows
Rendering checks for content and links Googlebot never sees
I compare the raw HTML your server sends with the page after scripts run. Content injected client-side, links that only appear on interaction and third-party widgets are the usual gaps, and the fix is agreed with your developers.
- Raw versus rendered comparison on each key template
- Lazy-loaded text and script-built links checked
- Server-side or pre-rendering options scoped where needed
Rules for which URL types deserve a place in the index
A written policy, tied to the keyword map, stating which templates and parameters should be indexable and how the rest are handled. It turns canonical and noindex decisions into rules your team can apply to new pages without asking.
- Indexable, canonicalised or noindexed per URL type
- Filter and parameter handling for stores and directories
- Soft 404 and duplicate content cleanup
Site structure, internal linking, schema and hreflang for priority templates
Click depth, internal links and anchor text decide how crawlers move through the site. Structured data is checked against what each template visibly shows, and multi-market sites get hreflang set up alongside international SEO.
- Click depth and orphaned pages mapped
- Structured data validated per template
- Hreflang and country versions checked
Page speed work prioritised on the templates that carry enquiries
Loading, interaction and layout stability measured on a mid-range phone, starting with the service, booking, quote and checkout templates where slow pages cost enquiries. I do not chase perfect scores on pages that earn nothing.
- Field data before lab data
- Heavy images, scripts and page-builder bloat traced
- Third-party tags weighed against what they deliver
Developer-ready tickets and support until each fix reaches production
Each issue becomes a ticket in your team's tracker with the symptom, reproduction steps, the fix and how to verify it. I clarify tickets, review staging builds, settle edge cases and re-crawl as each batch of fixes goes live.
- Tickets in the format your developers already use
- Staging reviews before release
- Verification by re-crawl and Search Console
Monitoring that catches technical regressions while they are cheap
Most damage I find arrives through routine updates rather than the original build. Scheduled crawls, Search Console alerts and a look at significant releases before they ship catch problems before they cost you rankings or leads.
- Scheduled crawls compared over time
- Alerts on indexing and crawl errors
- Pre-release checks for major deployments
Experience
Technical SEO from someone who has done it many times
You work with me from the first call to the last report. No account managers, no hand-offs to a junior team.
Book a free call- years in SEO
- 6+
- client websites worked on
- 60+
- documented case studies
- 35
Technical SEO by industry
The method stays the same. The queries, the competitors and what a lead looks like do not.
Technical SEO for lawyers
Practice x location page sprawl, heavy intake widgets and single-practice microsites are the usual culprits. I decide which location pages earn their place, consolidate the rest and keep intake scripts off the critical path.
Read moreTechnical SEO for healthcare
Booking systems in iframes, multi-location duplication and privacy limits on tracking. I fix indexation and speed on treatment and clinic templates and set up measurement that respects how health data must be handled.
Read moreTechnical SEO for home services
Plugin-generated town pages, JavaScript quote tools and heavy page builders. I cut location sprawl to pages with real substance and make emergency and quote pages fast on a phone.
Read moreTechnical SEO for accountants
Vendor content libraries duplicated across many firm sites, indexable client portals and thin calculator pages. I remove duplicate weight so crawl and authority go to the firm's own service pages.
Read moreTechnical SEO for insurance agencies
Agency-platform templates, third-party quoting iframes and legacy domains after acquisitions. I separate unique pages from syndicated ones, consolidate old domains and make quote conversions measurable.
Read moreTechnical SEO for architects
Heavy portfolio imagery, JavaScript galleries and image-only project pages. I fix loading on project templates and make sure the text describing each project exists in the HTML search engines read.
Read moreTechnical SEO for e-commerce
Faceted navigation, variants, pagination and out-of-stock products. I set rules for which filters get indexable URLs, handle discontinued products so equity is kept, and check rendering on headless builds.
Read moreTechnical SEO for B2B
PDF spec sheets, configurators, gated resources and multi-country sites. I move key specifications into HTML, set hreflang correctly and clean up legacy subdomains left from earlier platforms.
Read moreCrawl, render, index, understand: the order I work in
Each stage has its own checks and its own evidence. I do not move a site to the next stage on assumption.
- 1
Crawl
Can search engines discover and fetch the pages that matter? Robots rules, internal linking depth, orphaned pages, redirect chains, server errors, sitemaps, and log files where server access allows.
- 2
Render
Does the content and the internal linking exist after JavaScript runs - and before it does? Client-side rendered content, links injected by scripts, lazy-loaded text and third-party widgets are checked against what Googlebot actually sees.
- 3
Index
Are the right URLs indexed and the wrong ones kept out? Canonicals, noindex rules, parameter handling, duplicate and near-duplicate content, soft 404s and the Search Console indexing report.
- 4
Understand
Can search engines tell what each page is about and how pages relate? Site architecture, internal anchor text, structured data, hreflang for multi-market sites, and entity signals for the business.
- 5
Experience
Is the page fast and stable on a mid-range phone? Core Web Vitals - loading, interaction and layout stability - prioritised on the templates that carry conversions.
The technical issues I check first, by industry
These are the patterns I see most often in each sector. Each industry links to a full page on its technical SEO.
| Industry | What changes technically | The trap most sites fall into |
|---|---|---|
| Lawyers | Practice x location page sprawl, heavy chat and intake widgets, separate microsites for single practice areas, attorney profiles duplicated on directories. | Hundreds of city x practice pages with swapped place names, diluting the pages that should rank and inviting a quality problem. |
| Healthcare | Third-party booking systems in iframes or on other domains, multi-location duplication, and privacy constraints on tracking scripts near health information. | Booking flows on a vendor domain, so conversions are invisible in analytics and tracking pixels are added without a compliance check. |
| Home services | Plugin-generated service-area pages, quote calculators built in JavaScript, page-builder bloat and large hero videos on mobile. | A heavy page builder plus video hero that makes the emergency page slow on the exact phone the customer is calling from. |
| Accountants | Vendor-supplied content libraries shared across many firm sites, client portal subdomains, and tax calculators or resource centres that create thin or duplicate URLs. | Hundreds of syndicated articles identical to other firms' sites, crawled ahead of the firm's own service pages. |
| Insurance agencies | Agency-platform templates, quoting tools embedded from third parties, duplicated carrier and line-of-business pages, and multiple legacy domains after acquisitions. | Indexable template pages that exist on hundreds of agency sites, plus a quote form in an iframe that analytics cannot see. |
| Architects | Very large portfolio images, JavaScript galleries and sliders, design-led templates with little text, and project pages that only exist as image sets. | Uncompressed full-bleed imagery that ruins loading, and galleries whose content is invisible until a visitor clicks. |
| E-commerce | Faceted navigation, parameter URLs, pagination, variants, out-of-stock and discontinued products, and JavaScript rendering on headless builds. | Letting every filter combination become a crawlable, indexable URL, so crawl effort goes to duplicates instead of new products. |
| B2B | Product data in PDF spec sheets, configurators, gated resources, multiple country sites needing hreflang, and old subdomains left over from past platforms. | Key specifications that only exist in PDFs, so the PDF ranks instead of the product page and the visit never reaches a form. |
Free review
Get a free Technical SEO review
Send me your site. Before the call I look at your rankings and pages, then tell you what I would fix first and what it is likely worth.
Indexation is an intent decision
Many audits treat index bloat as housekeeping. I treat it as a search intent question. A URL deserves to be indexable when it is the best answer on your site to a real query cluster. If it is not, it should be canonicalised, noindexed, consolidated or never generated in the first place.
A filter combination such as "black leather office chairs" may earn an indexable page because people search it with buying intent; the same filter sorted by price on page three does not. A location page for a town where a firm genuinely works, with something specific to say, can earn its place. The same template cloned for every postcode cannot.
The keyword-to-URL map from keyword research is the reference. A URL missing from the map needs a reason to be in the index.
Excerpt from a technical issue log
Every issue I log has a symptom you can check, a fix written for whoever ships it, and an impact rating based on the pages it touches.
| Issue | Symptom | Fix | Impact |
|---|---|---|---|
| Filter URLs indexable | Thousands of parameter URLs in the Search Console indexing report; new products slow to be indexed | Indexable only for filter combinations with search demand; others canonicalised and kept out of internal links | High |
| Booking flow on a third-party domain | Organic traffic visible, bookings invisible; no conversion data in GA4 | Cross-domain measurement or vendor event integration, checked against privacy requirements | High |
| Plugin-generated location pages | Many near-identical pages indexed, few receiving clicks | Consolidate to locations with real presence or real content; redirect the rest | High |
| Specifications only in PDFs | PDFs ranking for product queries; product pages with thin copy | Move key specs into HTML on the product page; keep the PDF as a download | Medium |
A crawler export is not a plan your developers can ship
Crawling tools are essential, and I use several. Their raw output is where diagnosis starts.
Tool-generated report
- Hundreds of warnings sorted by how many URLs they affect
- Severity set by the software, identical for every site
- Advice lifted from the tool's help pages
- No idea which templates bring in enquiries or sales
- Handed over once, with nobody checking what got fixed
My issue log
- Warnings grouped by root cause, so one template change closes many of them
- Impact rated by the revenue-earning pages each problem touches
- Tickets with reproduction steps, the fix and a way to verify it, in your team's format
- Effort agreed with your developers before the order of work is set
- Tickets closed only after a re-crawl and Search Console confirm the change
Where technical SEO meets the enquiry
Technical debt shows up first in lost enquiries
The technical problems that hurt rankings usually hurt enquiries more. A slow mobile service page loses the caller before it loses a ranking position. A quote form in an iframe breaks attribution, so nobody can prove which pages produce leads. A chat widget that blocks interaction makes the call button feel broken. When I prioritise technical fixes, the paths to an enquiry come first: forms, click-to-call, booking and checkout, then the templates that carry transactional intent.
Where technical SEO fits with everything else
Technical work clears the road for the other disciplines. It makes the templates designed through on-page SEO visible, stops location pages built for local SEO sliding into doorway territory, and makes sure the pages your content strategy produces get crawled and indexed promptly.
It also protects what you earn off-site. Authority from off-page SEO and link building only helps if it lands on URLs that resolve cleanly. If a rebuild is coming, talk to me before launch day about migration planning; if you want every discipline reviewed at once, an SEO audit is the better start. For the wider picture by sector, go to SEO services.
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Learn more about technical seo
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Technical SEO Services FAQs
What is included in a technical SEO audit?
A rendered crawl compared with the raw HTML, Search Console indexing and crawl data, log files where available, indexation rules tied to your keyword map, architecture, structured data, hreflang where relevant and Core Web Vitals on key templates. The output is a ranked issue log with developer-ready tickets, not a list of tool warnings.
How is a technical SEO audit different from a full SEO audit?
A technical audit looks only at whether search engines can crawl, render, index and understand the site, plus page experience. A full SEO audit also reviews content, keyword targeting, links, local visibility and analytics, and ends in one roadmap across all of them. I offer both; which one fits depends on whether you already know the problem is technical.
Do Core Web Vitals really affect rankings?
They are part of how Google assesses page experience, but relevance still matters far more. The stronger reason to fix them is conversion: slow loading and laggy interaction lose visitors on mobile, especially on service, booking and checkout pages. I prioritise Core Web Vitals on templates that carry transactional intent rather than chasing perfect scores everywhere.
How do you handle JavaScript-heavy sites?
I compare the raw HTML with the rendered page to see what search engines get before and after scripts run. Content and links that only appear after interaction, or that depend on client-side rendering, are the usual risks. Server-side rendering or pre-rendering for key templates is often the fix, agreed with your developers.
Can you work with our developers or agency?
Yes, that is the normal setup. I write tickets in the format your team uses, with the problem, how to reproduce it, the fix and how to verify it. I do not need to change code myself, though I review staging builds before release and re-crawl after fixes go live.
Do you handle site migrations as part of technical SEO?
A migration is a separate project with its own plan: URL mapping, redirect rules, staging checks, launch-day monitoring and a recovery window afterwards. I run those as a dedicated engagement. If you are already on a technical retainer and a redesign comes up, we scope the migration on its own so it gets the attention it needs.
How often should technical SEO be checked?
Continuously for the basics, through Search Console alerts and a scheduled crawl, and in depth after any significant release or platform change. Most technical damage I find was introduced by a routine update nobody checked for SEO impact, which is why release monitoring is part of the ongoing work.
Find out which technical SEO issues are blocking your site
Send me your domain and tell me which platform it runs on. On a free 30-minute call I will share the technical issues I would expect for your industry and stack, and which ones I would check first.