Free tools
Free SEO Tools and Calculators
No sign-up, no email gate. Each one runs in your browser and does one job well.
SEO calculators
Put your own numbers in and see what SEO needs to return.
SEO ROI Calculator
Turn traffic, conversion rate and customer value into the revenue and return an SEO programme needs to produce.
Open the calculatorOrganic Traffic Value Calculator
Estimate what your organic clicks would cost if you bought them as ads, page by page or keyword by keyword.
Open the calculatorSEO tools
Small, single-job tools I use myself, free to use in your browser.
Hreflang Tag Generator
Build correct, reciprocal hreflang tags and sitemap entries for every language and country version of a page.
Open the toolSERP Snippet Preview
See how a title tag and meta description are likely to look in Google, with an estimate of where they get cut off.
Open the toolSchema Markup Generator
Generate JSON-LD for your organisation, a local business or an FAQ section, ready to paste into the page.
Open the toolTools find the problem. I can fix it.
A 30-minute call, no pitch deck. Tell me where you are stuck and I will tell you honestly whether I can help - and if I cannot, who can.