SEO blog
SEO Blog: Practical Guides From Real Project Work
105 guides on the work behind every service I offer: how to do it, what to check, and where it usually goes wrong. Written by me, Kristijan Gjorgjioski.
SEO
Audits, penalties and the decisions that sit above any single discipline.
How Much Does an SEO Audit Cost, and What Should It Include?How much does an SEO audit cost? Anything from nothing to a substantial fixed-price project. The price mostly reflects how many days of experienced, hand-checked work your site needs, which depends on its size, history and the scope you agree.8 min readHow Often Should You Do an SEO Audit?How often should you do an SEO audit? For most sites, a full audit every 12 to 24 months, a light health check every month or quarter, and an extra audit before a redesign or after an unexplained drop. Bigger, faster-changing sites need the shorter end.6 min readHow to Read an SEO Audit Report and Decide What to Fix FirstTo read an SEO audit report, start with the summary and priority list, check every important finding for evidence and affected pages, then rank the fixes by impact on your money pages against the effort to ship them.6 min read
Technical SEO
Crawling, indexing, site structure, speed and migrations.
How to Create a Redirect Map for a Site Migration (6 Steps)To create a redirect map, collect every old URL from several data sources, score each one by traffic, links and conversions, choose the closest new page for it by hand, then test the full map on staging before launch.8 min readHow to Improve Core Web Vitals, Metric by MetricTo improve Core Web Vitals, find the templates that fail in real-user field data, work out which metric fails on each, then fix the cause: slow server responses and late images for LCP, heavy scripts for INP and unreserved space for CLS.9 min readHow to Redesign a Website Without Losing SEO (8 Steps)To redesign a website without losing SEO, write search requirements into the design brief, list the pages that earn traffic and enquiries, keep their URLs, copy and internal links unless there is a reason to change them, test everything on staging and compare the first weeks after launch with a baseline.7 min read
Keyword Research
Finding the searches worth winning and mapping each one to a page.
How to Do Keyword Research for a Service Business (7 Steps)To do keyword research for a service business, start with the jobs you want more of and the searches you already get. Then check the live results, group queries into clusters and give each cluster one page. Search volume comes last.7 min readHow to Find Low Competition Keywords You Can Actually Rank ForTo find low competition keywords, start from queries where your site already shows up, narrow them with specific modifiers, then open the results page and look for weak or mismatched pages. A difficulty score only tells you where to look.7 min readLong Tail Keywords: What They Are and Why They Convert BetterLong tail keywords are specific, lower-volume searches that sit far from the popular head terms. Each one is searched less often, but together they make up a large share of demand, and the people typing them usually know exactly what they want.6 min read
On-Page SEO
Titles, headings, copy and templates that match the search.
How to Write Meta Descriptions That Get Clicked (7 Steps)To write meta descriptions that get clicked, summarise what the page gives the searcher in plain words, add one or two concrete details such as a price, place or format, keep every description unique, and put the most useful words first.7 min readHow to Write Title Tags That Earn the Click (6 Steps)To write title tags that earn the click, start from the query and its intent, lead with the searcher's own words, add one honest reason to click, and put the important words first so nothing vital gets cut off on a phone.7 min readOn-Page SEO Checklist: 21 Checks for Pages That Rank and ConvertThis on-page SEO checklist covers 21 checks, grouped from the search result down to the markup. Each one has a test you can pass or fail, so you can audit a page in under an hour.8 min read
Content Strategy
What to publish, what to prune, and how to organise it.
Content Pruning: When to Delete, Merge or Rewrite a PageContent pruning is the process of reviewing every page on a site and deciding whether to keep, rewrite, merge or remove it. Done well, it fixes pages that compete with each other. Done badly, it deletes traffic you did not know you had.10 min readEvergreen Content: What It Is and How to Keep It RankingEvergreen content is content built around a question people keep asking year after year, written so it stays useful long after it is published. The question is stable; the details inside the answer still need checking.7 min readHow to Build Topic Clusters That Match How People SearchTo build topic clusters, group keywords by the results Google already shows for them, give each group one pillar page, and link every supporting page to that pillar and back. The grouping step is where most clusters go wrong.7 min read
Local SEO
Business Profile, citations, reviews and the map pack.
How to Optimise Your Google Business Profile, Field by FieldTo optimise Google Business Profile listings properly, get the name, primary category and location settings exactly right first, then fill every remaining field with accurate detail and keep reviews and photos coming in. The first three fields matter more than everything else combined.7 min readHow to Rank in Google Maps and the Local Pack (6 Steps)To rank in Google Maps, work on the three factors Google names for local results: make your business clearly relevant to the search, accept and plan around distance, and build prominence through reviews, links and local reputation. Measure across your whole area, not from your office.7 min readNAP Consistency: Why Your Name, Address and Phone Must MatchNAP consistency means your business name, address and phone number read the same on your website, your Business Profile and every other listing. It matters less as a ranking trick and more because Google and your customers act on whatever details they find.7 min read
Link Building
Links, mentions and reputation built away from your site.
10 Link Building Strategies That Still Work (and 4 to Drop)The link building strategies that still work give another site a real reason to cite you: your data, your expertise, a mention you already earned or a fix for their broken page. Anything that only works because money changed hands is a liability.8 min readBroken Link Building: A Step-by-Step Guide That Still WorksBroken link building means finding links on other sites that point to dead pages, creating a genuine replacement for what those pages covered, and asking the site owners to link to yours instead. It works when your page is a true replacement and fails when it is a pretext.7 min readDigital PR for SEO: How to Earn Coverage That Builds AuthorityDigital PR for SEO means earning coverage on news sites, trade titles and blogs by giving journalists something worth reporting: original data, expert comment or a genuine story. Done well, it brings links from publications with editorial standards, brand mentions and referral visits in one move.9 min read
International SEO
Markets, languages, hreflang and URL structure.
ccTLD vs Subfolder vs Subdomain for International SEOIn the ccTLD vs subfolder vs subdomain decision, subfolders are the right default for most businesses entering their first few markets. Country domains win when each market has its own team and budget. Subdomains are for when your platform leaves no other option.8 min readInternational SEO Checklist: 28 Checks Before You Launch a New MarketThis international SEO checklist covers the 28 checks I run before a business launches in a new country or language, in the order they happen: proving demand, settling structure, localising pages, building them cleanly and measuring each market separately.7 min readMultilingual SEO: How to Rank in More Than One LanguageMultilingual SEO is the work of making each language version of a website rank for people searching in that language. It covers separate URLs per language, research in each language, translation quality and connecting the versions so Google shows the right one.6 min read
AI Search
AI Overviews, answer engines and being cited by chat assistants.
AI Search vs Traditional SEO: What Changes and What Does NotAI search vs traditional SEO is not a choice between two disciplines. Both rest on crawlable, indexed, trusted pages. AI search shifts the emphasis towards quotable passages, mentions on other sites and crawler access you decide on purpose.10 min readGEO vs SEO: What Is Different and What Is the SameGEO vs SEO comes down to the result: SEO earns rankings and clicks, GEO earns your brand an accurate mention inside chat answers. The foundations are shared; the deliverables and scorecards are not.7 min readHow to Appear in Google AI Overviews (7 Steps)To appear in Google AI Overviews, your page has to be indexed and allowed to show a snippet, and then be the clearest source for one of the questions Google searches while it builds the answer. There is no special markup or file that gets you in.9 min read
Platform SEO
WordPress, Shopify, WooCommerce and Webflow, setting by setting.
10 WordPress SEO Tips the Plugin Won't Handle for YouThe most useful WordPress SEO tips are about how WordPress itself behaves: which URLs it redirects for you, what its core sitemap exposes, when it creates attachment pages and who writes the robots tag. None of that is fixed by installing a plugin.8 min readHow to Fix Shopify Duplicate Content (7 Steps)Shopify duplicate content mostly comes from theme links, tag and filter URLs, duplicated products and copied descriptions. Fix the links first, then control what gets indexed, then rewrite the copy.6 min readHow to Optimise WooCommerce Category Pages (7 Steps)To optimise WooCommerce category pages, give each category one target search, write a matching title and H1, add short copy above the grid and buying help below it, link subcategories, and keep pagination and filters tidy.6 min read
Google Analytics
GA4 and Tag Manager set up so the numbers can be trusted.
12 Google Tag Manager Best Practices for a Container That LastsThe Google Tag Manager best practices that matter most are boring ones: a data layer before tags, one naming pattern, consent checks on every tag, task-named workspaces, a note on every version and publish rights for very few people.7 min readGA4 Audit Checklist: 25 Checks Before You Trust the NumbersThis GA4 audit checklist covers 25 checks in five groups, from property settings to reconciling key events with your CRM. Work through them in order and you will know which numbers to trust and what to fix first.10 min readGA4 Custom Dimensions: How to Create Them in 6 StepsGA4 custom dimensions turn the event parameters and user properties you send into fields you can report on. Send the parameter first, register it in Admin under Custom definitions, then wait 24 to 48 hours before it appears in reports.6 min read
SEO Automation
Pipelines for research, briefs, drafting, internal links and AI visibility.
AI Brand Monitoring: Tracking What AI Assistants Say About YouAI brand monitoring means regularly asking AI assistants about your business, comparing what they say with the facts, and tracing every error back to the source it came from. It's about accuracy and reputation, not just whether you get mentioned.6 min readAI Content Quality Checklist: 24 Checks Before You PublishThis AI content quality checklist gives you 24 checks to run on every AI-assisted draft before it goes live, grouped into six areas: accuracy, substance, intent, wording, metadata and the rest of your site.7 min readAI Visibility Metrics: What to Measure and What to IgnoreAI visibility metrics measure how often AI tools mention your brand, cite your website and describe you accurately when buyers ask questions. Five of them are worth tracking; most single visibility scores are not.6 min read
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A 30-minute call, no pitch deck. Tell me where you are stuck and I will tell you honestly whether I can help - and if I cannot, who can.