An orchard's busiest season, beaten a year later. 30% more summer clicks.

One pillar, sixteen clusters

By summer 2026 the focus was research for the next stage of content: finding the long-tail searches around fruit gifting and arranging them into a structure the site could build out over time.

1. 01

   Choose the core topic

   I set fruit baskets as the core topic, the pillar for building topical authority. It fits the gift boxes the shop already sells and carries a long tail of questions around it, from choosing and sending a basket to keeping the fruit fresh once it arrives at the other end.

2. 02

   Collect the long tail

   The research brought together just over a hundred long-tail queries in sixteen intent clusters, from picking and buying advice to keeping fruit in good condition, and from the occasion to the person receiving the gift. Gifting for businesses, for particular times of year and for particular regions each got clusters of their own.

3. 03

   Score the clusters

   Priorities were scored on five factors: fit with the business, how often people search, how hard the term is to rank for, what the searcher wants, and how far a cluster could support the rest. That turns a long list of ideas into a working order, instead of writing whatever looks easiest first.

4. 04

   Plan the links before the pages

   The proposed structure is one pillar guide linking out to sixteen cluster hubs, each with supporting articles beneath it, plus an internal linking plan that runs from the pillar down to each cluster and across between related pieces. The research was complete by mid-August 2026, and that build is the next phase.