Healthy traffic, resting on two searches. 780% more keywords ranking.

Counting properly, then writing for the long tail

The account notes record what was planned and agreed, not a diary of tasks, so the steps below stay within what those notes show.

1. 01

   Report each engine on its own

   From launch I tracked the site in Google's and Bing's webmaster consoles plus GA4, keeping Google and Bing figures apart so neither could flatter the other.

2. 02

   Check location pages against analytics

   GA4 listed some 70-odd URLs for the booking locations. Checking them showed around 50 canonical location pages, with the rest being variants of the same pages. Knowing the real count meant reporting on pages that actually existed, rather than counting the same location two or three times over.

3. 03

   Research the questions behind a scan

   Keyword research grouped long-tail questions into about nine clusters: what a density scan involves and how this method differs from conventional X-ray testing, plus menopause, inherited risk, diet and physical activity. The client added its own priorities, including fracture prevention, so the plan reflected both search demand and what the client wanted to explain.

4. 04

   Set rules against cannibalisation

   Every new topic was checked against the articles already published. Where coverage was deep enough, the rule was blunt: the site already had three posts on raising bone density, and it did not need another. The blog started after onboarding, and the records list about 20 articles by August 2026, each meant to answer a question no other post on the site already did.