Blog category
Content Strategy Guides
What to publish, what to prune, and how to organise it. 3 guides, written by me from project work.
Content Pruning: When to Delete, Merge or Rewrite a PageContent pruning is the process of reviewing every page on a site and deciding whether to keep, rewrite, merge or remove it. Done well, it fixes pages that compete with each other. Done badly, it deletes traffic you did not know you had.10 min readEvergreen Content: What It Is and How to Keep It RankingEvergreen content is content built around a question people keep asking year after year, written so it stays useful long after it is published. The question is stable; the details inside the answer still need checking.7 min readHow to Build Topic Clusters That Match How People SearchTo build topic clusters, group keywords by the results Google already shows for them, give each group one pillar page, and link every supporting page to that pillar and back. The grouping step is where most clusters go wrong.7 min read
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