Blog category
Platform SEO Guides
WordPress, Shopify, WooCommerce and Webflow, setting by setting. 14 guides, written by me from project work.
10 WordPress SEO Tips the Plugin Won't Handle for YouThe most useful WordPress SEO tips are about how WordPress itself behaves: which URLs it redirects for you, what its core sitemap exposes, when it creates attachment pages and who writes the robots tag. None of that is fixed by installing a plugin.8 min readHow to Fix Shopify Duplicate Content (7 Steps)Shopify duplicate content mostly comes from theme links, tag and filter URLs, duplicated products and copied descriptions. Fix the links first, then control what gets indexed, then rewrite the copy.6 min readHow to Optimise WooCommerce Category Pages (7 Steps)To optimise WooCommerce category pages, give each category one target search, write a matching title and H1, add short copy above the grid and buying help below it, link subcategories, and keep pagination and filters tidy.6 min readHow to Speed Up WordPress Without Breaking Your Site (7 Steps)To speed up WordPress safely, fix the server side first (hosting, PHP and page caching), then images, plugins and the database, and only then touch CSS and JavaScript delivery, testing one change at a time on staging.8 min readShopify Blog SEO: How to Make Your Store Blog Earn Traffic (7 Steps)Shopify blog SEO comes down to three things: writing posts that answer the questions shoppers ask before they buy, filling in the search fields Shopify gives every post, and linking each post to the collection or product it supports.7 min readShopify SEO Checklist: 26 Checks for Stores That Want More Organic SalesThis Shopify SEO checklist covers the 26 checks I run on every store: crawl and index settings, handles and redirects, duplicate URLs, collection and product pages, apps, structured data and Markets.8 min readWebflow CMS SEO: How to Set Up Collections That Rank (8 Steps)Webflow CMS SEO is decided in the Collection settings, not item by item. Plan each collection around one type of search, give it fields for real copy, then let the template turn those fields into titles, headings, schema and links.7 min readWebflow SEO Checklist: 28 Settings That MatterThis Webflow SEO checklist covers 28 settings I check on every Webflow site, from the global canonical URL and staging indexing to CMS template bindings, 301 redirect rules, schema and Localization.8 min readWebflow Site Speed: How to Make a Designer Site Load Fast (7 Steps)Webflow site speed problems almost never come from the hosting. They come from build choices: a lazy-loaded or background-image hero, images that skipped Webflow's responsive variants, entrance animations that hide content, heavy fonts and media, and publishing options left on their defaults.7 min readWebflow vs WordPress for SEO: An Honest ComparisonNeither platform ranks better on its own. Webflow vs WordPress for SEO comes down to who runs the site: Webflow gives a small team clean output and fewer switches, while WordPress gives more control and more ways to break things.9 min readWooCommerce SEO Guide: How to Rank a WooCommerce Store in 8 StepsWooCommerce SEO is WordPress SEO plus a shop layer: permalinks, category templates, filter URLs, variations and product schema. This WooCommerce SEO guide covers each one in the order I tackle them on real stores.10 min readWooCommerce Speed Optimisation: Where Stores Lose Time (7 Fixes)WooCommerce speed optimisation starts where shops differ from blogs: pages that can't be cached once a shopper has a basket, cart scripts, product image sizes, filter queries and years of order data. Fix those store-specific causes before generic speed tweaks.8 min readWordPress SEO Checklist: 30 Checks for Settings, Plugins and TemplatesThis WordPress SEO checklist covers 30 checks in six groups, from the settings screens most people never revisit to the templates and plugins that quietly shape every page. Each item has a clear pass or fail.9 min readYoast vs Rank Math: Which SEO Plugin Should You Use in 2026?In the Yoast vs Rank Math choice, Rank Math's free plugin lists more built-in tools, including redirects and internal link suggestions. Yoast keeps those for Premium but leads on writing analysis, update cadence and bundled extensions. Neither ranks a site by itself.9 min read
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WordPress SEO
Search work built around how WordPress behaves: themes, page builders, SEO plugin settings, archive and tag pages, media handling, speed and multisite networks.
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SEO for Shopify stores: fixed URL paths, collection duplicates, theme templates, app weight, filter URLs, Markets and redirects handled inside the platform's rules.
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Store-level search work for WooCommerce: product and category templates, attribute filters, variable products, structured data, hosting and plugin conflicts.
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SEO for Webflow sites: CMS collections and template pages, 301 rules, sitemap and indexing settings, custom code schema, Localization and interaction-heavy designs.
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