Blog category
International SEO Guides
Markets, languages, hreflang and URL structure. 4 guides, written by me from project work.
ccTLD vs Subfolder vs Subdomain for International SEOIn the ccTLD vs subfolder vs subdomain decision, subfolders are the right default for most businesses entering their first few markets. Country domains win when each market has its own team and budget. Subdomains are for when your platform leaves no other option.8 min readInternational SEO Checklist: 28 Checks Before You Launch a New MarketThis international SEO checklist covers the 28 checks I run before a business launches in a new country or language, in the order they happen: proving demand, settling structure, localising pages, building them cleanly and measuring each market separately.7 min readMultilingual SEO: How to Rank in More Than One LanguageMultilingual SEO is the work of making each language version of a website rank for people searching in that language. It covers separate URLs per language, research in each language, translation quality and connecting the versions so Google shows the right one.6 min readWhat Is Hreflang? A Plain-English Guide With ExamplesHreflang is an annotation that tells Google which language, and optionally which country, each version of a page is written for, so searchers in each market see the version meant for them.7 min read
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