Blog category
Keyword Research Guides
Finding the searches worth winning and mapping each one to a page. 4 guides, written by me from project work.
How to Do Keyword Research for a Service Business (7 Steps)To do keyword research for a service business, start with the jobs you want more of and the searches you already get. Then check the live results, group queries into clusters and give each cluster one page. Search volume comes last.7 min readHow to Find Low Competition Keywords You Can Actually Rank ForTo find low competition keywords, start from queries where your site already shows up, narrow them with specific modifiers, then open the results page and look for weak or mismatched pages. A difficulty score only tells you where to look.7 min readLong Tail Keywords: What They Are and Why They Convert BetterLong tail keywords are specific, lower-volume searches that sit far from the popular head terms. Each one is searched less often, but together they make up a large share of demand, and the people typing them usually know exactly what they want.6 min readWhat Is Search Intent? The Four Types and What Each One NeedsSearch intent is the goal a person has when they type a query: to learn something, compare options, act or reach a specific site. Google ranks the pages that best serve that goal, so the intent decides which type of page can win.8 min read
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