Blog category
AI Search Guides
AI Overviews, answer engines and being cited by chat assistants. 11 guides, written by me from project work.
AI Search vs Traditional SEO: What Changes and What Does NotAI search vs traditional SEO is not a choice between two disciplines. Both rest on crawlable, indexed, trusted pages. AI search shifts the emphasis towards quotable passages, mentions on other sites and crawler access you decide on purpose.10 min readGEO vs SEO: What Is Different and What Is the SameGEO vs SEO comes down to the result: SEO earns rankings and clicks, GEO earns your brand an accurate mention inside chat answers. The foundations are shared; the deliverables and scorecards are not.7 min readHow to Appear in Google AI Overviews (7 Steps)To appear in Google AI Overviews, your page has to be indexed and allowed to show a snippet, and then be the clearest source for one of the questions Google searches while it builds the answer. There is no special markup or file that gets you in.9 min readHow to Get Featured Snippets and People Also Ask Answers (7 Steps)To get featured snippets, start with questions where you already rank on page one, then answer each one directly under a matching heading, in the same format Google already shows: a short paragraph, a list or a table.7 min readHow to Get Your Brand Mentioned by ChatGPT (7 Steps)You get mentioned by ChatGPT when its search crawler can reach your site, your brand is easy to identify, your pages answer buyer prompts and trusted sites already describe you.6 min readHow to Get Your Pages Cited by Perplexity (7 Steps)To get cited by Perplexity, your pages must be reachable by PerplexityBot, hold specific passages that can support a numbered citation, and sit among the sources Perplexity already trusts for your topic.6 min readHow to Optimise for Google AI Mode (7 Steps)Google AI Mode SEO is ordinary SEO aimed at a conversation: your page must be indexed, snippet-eligible and included in Search generative AI features, then answer the follow-up questions AI Mode searches for.8 min readVoice Search Optimisation: How to Be the Answer That Gets Read OutVoice search optimisation means writing short, spoken-length answers to the questions people say out loud, putting each one directly under a matching heading, and keeping the business facts a voice assistant reads back accurate everywhere.7 min readWhat Is Answer Engine Optimisation (AEO)? A Plain-English GuideAnswer engine optimisation (AEO) is the practice of structuring your content so a search engine extracts your text as the direct answer to a question, in a featured snippet, a People Also Ask box, an AI Overview or a voice reply.6 min readWhat Is Generative Engine Optimisation (GEO)? How Brands Get Named in AI AnswersGenerative engine optimisation (GEO) is the practice of making your brand more likely to be named, recommended or cited when people ask chat assistants such as ChatGPT, Perplexity, Gemini or Copilot for advice.6 min readWhat Is llms.txt, and Does Your Site Need One?llms.txt is a proposed Markdown file, usually placed at the root of a website, that gives large language models a short summary of the site and a curated list of links to its most useful pages. It is a community proposal, not a standard, and Google Search says it ignores it.8 min read
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Getting your business cited in AI Overviews, ChatGPT, Perplexity, Copilot and Gemini answers through crawl access, entity clarity and content worth quoting.
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Structuring pages so search engines lift your text as the reply: featured snippets, People Also Ask, AI Overview passages and voice answers.
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Getting your brand named, recommended and cited by ChatGPT, Perplexity, Gemini and Copilot through entity clarity and the sources they draw on.
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