Blog category
Local SEO Guides
Business Profile, citations, reviews and the map pack. 4 guides, written by me from project work.
How to Optimise Your Google Business Profile, Field by FieldTo optimise Google Business Profile listings properly, get the name, primary category and location settings exactly right first, then fill every remaining field with accurate detail and keep reviews and photos coming in. The first three fields matter more than everything else combined.7 min readHow to Rank in Google Maps and the Local Pack (6 Steps)To rank in Google Maps, work on the three factors Google names for local results: make your business clearly relevant to the search, accept and plan around distance, and build prominence through reviews, links and local reputation. Measure across your whole area, not from your office.7 min readNAP Consistency: Why Your Name, Address and Phone Must MatchNAP consistency means your business name, address and phone number read the same on your website, your Business Profile and every other listing. It matters less as a ranking trick and more because Google and your customers act on whatever details they find.7 min readWhat Are Local Citations, and Which Ones Still Matter?Local citations are mentions of your business name, address and phone number on other websites, such as directories, map apps and industry listings. A short list of accurate ones matters. Hundreds of extra listings rarely do.6 min read
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