Blog category
Technical SEO Guides
Crawling, indexing, site structure, speed and migrations. 7 guides, written by me from project work.
How to Create a Redirect Map for a Site Migration (6 Steps)To create a redirect map, collect every old URL from several data sources, score each one by traffic, links and conversions, choose the closest new page for it by hand, then test the full map on staging before launch.8 min readHow to Improve Core Web Vitals, Metric by MetricTo improve Core Web Vitals, find the templates that fail in real-user field data, work out which metric fails on each, then fix the cause: slow server responses and late images for LCP, heavy scripts for INP and unreserved space for CLS.9 min readHow to Redesign a Website Without Losing SEO (8 Steps)To redesign a website without losing SEO, write search requirements into the design brief, list the pages that earn traffic and enquiries, keep their URLs, copy and internal links unless there is a reason to change them, test everything on staging and compare the first weeks after launch with a baseline.7 min readTechnical SEO Checklist: 24 Checks, in the Order That MattersThis technical SEO checklist runs in the order problems stack up: can search engines find your pages, see them, index the right ones, understand them, and load them fast? Fix an earlier stage before a later one.10 min readWebsite Migration SEO Checklist: 28 Checks Before, During and After LaunchThis website migration SEO checklist covers 28 checks in four phases: planning, staging, launch day and the weeks after go-live. Work through them in order and most of the usual traffic losses never happen.9 min readWhat Is Crawl Budget, and When Does It Actually Matter?Crawl budget is the number of URLs Googlebot can and wants to crawl on your site in a given period. For most small sites it is never the problem. For big or fast-changing sites, it decides how quickly new pages get found.7 min readWhat Is Technical SEO? A Plain-English ExplanationTechnical SEO is the work that makes sure search engines can find, fetch, render, index and understand your pages, and that those pages load quickly and stay stable for real visitors. It is the plumbing under your content.6 min read
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