Blog category
On-Page SEO Guides
Titles, headings, copy and templates that match the search. 4 guides, written by me from project work.
How to Write Meta Descriptions That Get Clicked (7 Steps)To write meta descriptions that get clicked, summarise what the page gives the searcher in plain words, add one or two concrete details such as a price, place or format, keep every description unique, and put the most useful words first.7 min readHow to Write Title Tags That Earn the Click (6 Steps)To write title tags that earn the click, start from the query and its intent, lead with the searcher's own words, add one honest reason to click, and put the important words first so nothing vital gets cut off on a phone.7 min readOn-Page SEO Checklist: 21 Checks for Pages That Rank and ConvertThis on-page SEO checklist covers 21 checks, grouped from the search result down to the markup. Each one has a test you can pass or fail, so you can audit a page in under an hour.8 min readWhat Is On-Page SEO? The Parts of a Page That Decide RankingsOn-page SEO is the work you do on a page itself, from its title and headings to its copy, internal links and markup, so search engines understand which query it answers and visitors find what they came for.6 min read
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